"Dadaâ??s consumer offering is characterized by a rich range of fee-based community and entertainment products and services accessible via the PC and the mobile phone. This offering is available to users in 15 countries throughout the world for a total â??addressable marketâ? of over 700 million mobile users on second- and third-generation networks."

""Dada is a leader in the field of Web-based and mobile multimedia entertainment services, and our subscriber database is a vital part of our core business,â? said Angelo Falchetti, Managing Director of Dada. â??With the exponential growth of Dada user subscriptions, averaging a daily increase of 20,000, we wanted to be able to rely on the outstanding expertise and support of MySQL AB. MySQL Enterprise Unlimited made it easy for us to join forces with MySQL to help ensure the effective real time management of our subscribersâ?? information.â?"

"â??We are very pleased that Dada, a leading vendor of mobile and online entertainment services has selected MySQL Enterprise to power such a critical piece of their business infrastructure,â? said Richard Mason, vice president of EMEA for MySQL AB. â??Our new unlimited offering is designed to make it simpler and more cost-effective for companies to develop, deploy and manage their applications using MySQL, the worldâ??s most popular open source database.â?"

"MySQL AB unveiled its MySQL Enterprise Unlimited site subscription offering last January. More information is available at: "

" of 7 million people located in 15 different countries throughout the world including Italy, the USA through its subsidiary Dada USA, Spain through the subsidiary Dada Iberia, Brazil through its subsidiary Dada Brazil, and Portugal, Germany, the United Kingdom, France, Belgium, the Netherlands, Austria,
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