"The flash player will act as an online radio of sorts offering up music anytime anyplace right on your console as long as it is connected to the internet. "

"Users of this flash player will have the ability to buy exclusive concert tickets, as well as listen to recording sessions of certain artists, videos, etc. "

"The limits are endless and it should be interesting to see if other companies follow suit with similar ideas."

"James Cridland who is the Director of digital media for Virgin stated that "People are used to having control in their media consumption. A lot of that comes down to us offering the right content, at the right time in the
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