| "Hollywood alert: Making movies about mental illness is now a bit trickier. New muscles for the mentally ill are patrolling the beach of public safety and patients' rights." "(NAMI) and the National Mental Health Association (now called Mental Health America, MHA) looked weak next to the robust American Heart Association and the American Cancer Society." "But in mid-March, 14 mental health advocacy organizations, including NAMI ands MHA, publicly challenged the film promoters After Dark to cancel the proposed ad campaign for the comedy "Wristcutters: A Love Story."" "Due to be launched this spring prior to the August release of the award-winning film, the ad campaign planned graphic images from the film of acts of suicide." "Not so fast and not so funny, says the Suicide Prevention Action Network USA (SPAN USA), which spearheads this challenge to After Dark as part of its "Teachable Moments" campaign." "Their challenge argues that the proposed ads will contribute to the "contagion effect" from misleading suicide publicity." "Their lesson comes from "Reporting on Suicide: Recommendations for the Media," a recent set of guidelines from the U.S. Surgeon
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