| " that should be titled "Plastic Surgery for Dumb LA People." I have an online subscription to the Times via my parents subscription number. However, the Times didn't e-mail me the supplement. People should do what they want, but I wouldn't look for a plastic surgeon in a newspaper advertisement supplement." "Newspapers occasionally publish advertising supplements on themes they think are of interest to their readers and,of course, their advertisers. The San Francisco Chronicle, for example, ran a section last year pegged to the wine industry. The New York Times has spotlighted Madison Avenue fashion." "So it was probably inevitable that latimes.com, the Web site of The Los Angeles Times, would take the measure of its readership and conclude that there was pent-up demand for a supplement titled "Cosmetic Surgery of Southern California.''" "In an e-mail message sent last week to nearly 400,000 registered users of latimes.com, the Web site announced that the online supplement, or advertorial, was intended to provide "general information as an introduction to various cosmetic plastic surgical procedures.''" "Those who follow a link to the supplement from the latimes.com home page will discover easy-to-follow guides, written not by journalists but practitioners, to procedures like botox injections (a segment
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