| " Responding to pressure from lawmakers and anti-smoking groups, Walt Disney Co. said Wednesday it will do more to discourage depictions of smoking in films made by its Disney, Touchstone and Miramax subsidiaries, and will eventually eliminate them altogether from its Disney-branded films. " " It also said it would add anti-smoking public service announcements on any future DVD that contain depictions of smoking, and also plans to work with theater owners to run similar announcements before any film with smoking depictions. " " Its announcement comes a month after a congressional hearing in which big media companies were warned that they should do more to discourage smoking and violence in movies. " " "Disney's decision to take a stand against smoking is ground-breaking," Rep. Ed Markey, D-Mass., who chaired the hearing, said in a statement Wednesday. "Now it's time for other media companies to similarly kick the habit and follow Disney's lead." " " The American Lung Association said in a statement, "We commend Disney for banning depictions of smoking in some of their films, but believe that the policy should also ban depictions of smoking in all of their studios, including Miramax and Touchstone." " " About 75 percent of movies made by Disney or its subsidiaries between 1999 and 2006 contained scenes depicting smoking. That included about half of its youth-oriented movies and nearly a third that had a G rating for all audiences, according to Smoke Free Movies, a project run by a University of California
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